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How B2B Companies Can Appeal to More Customers
In today's market, B2B companies need to do more than provide quality products and services.
Charities Adjust Their Communications Strategies to Better Reach Gen Z
Every organization wants to court Gen Z, the youngsters who will be our customers for the next 50 years of more. Nonprofits are no exception.
How Businesses Can Prioritize Customer Satisfaction
If you want your company to succeed, then customer satisfaction is the key. These days, customers are more opinionated than ever, and they can bring a business down with a single review.
Alumni Experiences from the GWU Center for Excellence in Public Leadership Women's Program
Listen to the experiences from our wonderful alums who describe their experiences as participants of our Women's Leadership Programs.
4 Steps To Write A Resignation Letter
You found a new job and now it’s time to let everyone know. Your first step is to tell your employer. Writing a letter of resignation does not have to be complex,.
PR Masters Series Podcast, Episode #71 – Special Guest, Michael Steele
Today’s special guest is Michael Steele is a former Lt. Governor of Maryland and chairman of the Republican national Committee.
Your LinkedIn Profile 101
LinkedIn has become a very important part of your job search. It is equally important for recruiters as we look for and check out candidates.
Importance of Being Consistent Online
A fundamental element of online marketing is consistency. You need to be painstakingly completely consistent so that there is only one you online – one brand, one identity, one message.
Important Security Trends for the Workplace
The workplace has evolved in many ways over the last decade. From the rise of hybrid work models to smart office technologies to an increasing focus on both physical and cybersecurity.
How Companies Can Find Their Authentic Voice Amid Crisis
Finding your authentic company voice can take time. Here’s how to refine yours.
New Ruder Finn Survey Shows Consumers Want Brands to Listen But Don’t Expect Them to Agree
Ruder Finn has unveiled new survey findings showing how active listening can help companies better engage consumers in a fragmented world.
Why So Many Super-Beer Ads?
If last month was “Dry January,” this year’s alcohol-soaked Super Bowl ads might mean calling the current month Febrewery.
Truescope Adds Rick Lombardo to Lead Sales in North America
Media intelligence company, Truescope, has appointed renowned industry expert, Richard Lombardo to the position of Senior Vice President of Media Intelligence in North America.
Maintaining an Inclusive, Accessible Social Media Strategy
We caught up with Destanie Morman of Vote Run Lead to learn how to make corporate social accounts more inclusive.
Marketing Basics on LinkedIn
LinkedIn is a professional social media platform that provides a valuable opportunity for businesses to reach and engage with potential customers.
Using RFPs to Hire PR Agencies: New Public RFP Option
Finding the best public relations agency to grow or promote a business and brand is among the most significant decisions corporate communications and marketing leaders make.
Microlearning: The Newest Trend in Workplace Training
Workplace training is a vital part of building and strengthening a company and its employees. However, training can be challenging, and many employees get little to no training.
The Greatest PR Stunts of All-time
Numerous public relations gimmicks have earned a place in history as some of the best and most enduring ever.
Newspaper Headlines Provide PR Lessons Not Taught in Communication School Texts
For years, I’ve been telling PR staffers who reported to me that there are PR lessons they can learn that are probably not taught in communications school texts.
A Conversation with Ann Hagedorn, Author, ‘Sleeper Agent: The Atomic Spy in America Who Got Away’
Join me in my conversation with Ann Hagedorn as we discuss her critically acclaimed book, Sleeper Agent: The Atomic Spy in America Who Got Away, which is the chilling, little-known story of a successful American-born, Soviet-trained spy in the U.S. atomic bomb project during World War Two.