CommPRO 9/19/22 CommPRO 9/19/22

The Top Employer Branding Mistakes — and How to Fix Them

Finding the perfect candidate for an open role is never easy, but it’s even trickier in today’s tight labor market. To compete for top talent, organizations need a top employer branding strategy to go with it.

Brian Wallace 9/19/22 Brian Wallace 9/19/22

Brands: Stop Thinking About Your NFT Strategy

Whenever I talk with marketers today, they almost always ask me the same question: “Should they create branded NFTs, and should they be building virtual experiences in spaces like Decentraland?”

CommPRO 9/19/22 CommPRO 9/19/22

3 Tips for Personalizing Your Comms to Meet Employees Where They Are

With all the changes to workplace situations stemming from the COVID-19 pandemic, it’s important that managers are equipped with the mindfulness and soft skills required to stay in touch with their employees. While apps like Zoom and Slack allow you to now virtually congregate with your teams and move business forward even when you aren’t physically together, behind each computer screen is a work arrangement that can vary greatly from employee to employee.

CommPRO 9/18/22 CommPRO 9/18/22

5 Ways to Improve Communication in the Workplace

A successful organization is built on effective communication. In the workplace, strong communication means all employees know what they are working towards, how they are contributing, and where they can go for support.

Tom Madden 9/17/22 Tom Madden 9/17/22

Crisis Management Case Study: Gov. Ron DeSantis

Florida Gov. Ron DeSantis sends plane loads of illegal immigrants to Martha's Vineyard. From a crisis mgt. standpoint, how effective was this political stunt?

CommPRO 9/13/22 CommPRO 9/13/22

PR Pros Want to Change the Future of Their Industry, and AI could Spark this Transition, Per New Research from Stagwell's (STGW) PRophet and The Harris Poll

The vast majority of public relations (PR) professionals (94%) want to be a part of changing the future of their field, with over nine in 10 (92%) believing AI has the potential to transform the way PR is conducted, according to new research commissioned by Stagwell's (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment.

Allison Carter 9/13/22 Allison Carter 9/13/22

Here’s How to Properly Use an Ellipsis, According to AP Style

The ellipsis is a useful but often misused punctuation mark. It’ most used for indicating that something has been removed from a quote, but their actual usage can be a bit tricky.

Amira Barger 9/12/22 Amira Barger 9/12/22

DEI: There’s No Such Thing as ‘Over-indexing on Black’. Here’s Why.

Advancing equity is the active process of looking at the systems we have today through the lens of those most disadvantaged by those systems.

Dr. David Hagenbuch 9/12/22 Dr. David Hagenbuch 9/12/22

Should Employees' Looks Matter?

Despite her aging appearance, Queen Elizabeth II kept her job for an unprecedented 70 years! A Canadian news anchor who let her locks go grey wasn’t as fortunate. Her seemingly heartless dismissal has aroused widespread empathy, including from some of the world’s leading companies, sounding an alarm against ageism. However, in an era when brand-building is of utmost importance, shouldn’t companies have a say in the looks of those they pay to be the faces of their firms?

Simon Erskine Locke 9/12/22 Simon Erskine Locke 9/12/22

PR Agency RFPs: From Circus to Streamlined Process

Who doesn’t love a circus? - Clients and public relations agencies when request-for-proposal (RFP) processes are run like one!

Brian Wallace 9/12/22 Brian Wallace 9/12/22

The Live Video Revolution: Tune in Today

From 2016 to 2021, live video traffic grew by 4 times. The switch to live video is but the latest in a constant stream of revolutions in how online content reaches consumers.

CommPRO 9/11/22 CommPRO 9/11/22

PR Masters Series Podcast, Episode #66 – Robert L. Dilenschneider, Founder and Principal of The Dilenschneider Group

Today’s special guest is Robert L. Dilenschneider who formed The Dilenschneider Group in October, 1991.

Arthur Solomon 9/11/22 Arthur Solomon 9/11/22

The GOP Is Correct About The Liberal Biased Media

Now that Labor Day 2022 is history, the election season is now officially underway, although it really never stopped. And you can be certain that critics of far right and far left media outlets will shout 24/7 about the slanted and false coverage their rivals are disseminating. And so will politicians of all stripes.

Tom Madden 9/11/22 Tom Madden 9/11/22

Sometimes I Feel I'm in a Race with Technology and Losing!

My tech-minded wife wants me to buy a car with the latest technology that automatically puts on the brakes if someone suddenly steps out in front. And if I’m not up to steering, it will steer by itself.

Simon Erskine Locke 9/8/22 Simon Erskine Locke 9/8/22

The End of an Era: A Time to Think About Legacies

The Queen is dead. Long live the King.

One era has ended and a new one has begun.

CommPRO 9/7/22 CommPRO 9/7/22

Walgreens’ Jordyn Holliday on His Career and Navigating Imposter Syndrome (VIDEO)

Ragan Communications partnered with D S Simon Media to produce “NextUP,” a new video series that asks rising communications stars to forecast the future of comms in their own words. These conversations will lead up to Ragan’s Communications Week on Nov 1. and our Future of Communications Conference.

Mike Paffmann 9/6/22 Mike Paffmann 9/6/22

Advantages and Challenges With Social Media Marketing Efforts

There are many companies that have decided to invest in marketing and public relations campaigns on social media platforms these days. In fact, according to a recent survey, around 90% of all US companies tend to use social media platforms as part of their overall marketing efforts. That means, for a company to be successful with its own social media marketing efforts, it needs to invest a lot of time and effort. This is an important aspect of social media marketing that companies need to keep in mind, and one of the best ways to circumvent all that competitors is by working with social media influencers or experts. Aside from that, companies have a few other challenges, as well as advantages when it comes to social media marketing.

Orsi Korman 9/6/22 Orsi Korman 9/6/22

How to Speak the Language of a Global Workforce

One of the greatest challenges facing global communicators and content creators today is finding a common language — literally. For every communication we prepare, we have to think about not only how to stand out in the crowded content marketplace and make a meaningful connection with our audiences, but how to actually get through and be effectively understood.

Brian Wallace 9/6/22 Brian Wallace 9/6/22

Why is the Bearish Market a Good Opportunity for Crypto Investors?

Crypto investments have shown that they’re a severe opportunity and are here to stay despite the doomsaying that was present initially upon their appearance.

CommPRO 9/6/22 CommPRO 9/6/22

Life-changing Comms Can Be More Than Thoughts and Prayers

Each day brings about newly consequential, societal change. News coverage regularly reports on an increase in anti-LGBTQ violence, mass demonstrations following police killings of people of color and state bans on reproductive rights. Consequently, companies can no longer remain on the sidelines and simply focus on maximizing their profits.

CommPRO|Industry News