A competitive analysis is the systematic process of understanding who the competition is and what they’re doing. You look at what is going well and what’s not working. Digging into what’s happening will help you develop an effective digital marketing strategy.

Nearly all aspects of our lives rely on technology — and that’s only continued to increase during a global pandemic. Technology powers how we do business, it’s changed how we shop and it delivers instant entertainment.

Today’s special guest is Joe Cohen, Chief Marketing and Communications Officer, AXIS.

U.S. inflation has hit highs unmatched in four decades. Gas prices have been inflated 49.6%, energy 29.3%, food by 6.3% (costing Americans an average of $24 more per month), and all items, on avenger, by 7%. There's no doubt that inflation is eroding the affordability of our everyday necessities, putting prices at their highest since 1982, as costs rise at gas pumps, grocery stores, and on virtually all consumer goods.