Life undeniably is a series of calculated risks. In fact, most of us take risks every day without realizing it. Almost everything we decide – from getting married, buying a car, having children and choosing a career – has some margin of risk.

Marketers and communicators want to position their brand and area of expertise as top of mind with their audiences. Few can dream of becoming as pervasive as the internet, a tool that was virtually non-existent before the 1990's and is now part of daily life for most people.

In our third eBook, we provide a guidebook for foreign companies navigating the U.S. regulatory, legal and communications marketplace. With the help of the terrific insights from a number of lawyers and lobbyists quoted throughout and our own experiences representing so many countries and companies, we have come to see patterns between companies that succeed and expand and those that face significantly increased costs, time, civil and even criminal exposure.