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Content Strategy: 7 Essential Steps
Many of us focus the majority of our time and energy on the creative aspects of content marketing. However, the results of being under-prepared can be disastrous.
PR Disruption and Growth Opportunities
If you're studying PR, or you're working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what's changing, what talent is needed in the new model of PR, and where the industry is headed.