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5 Reasons Companies Should Prioritize Marketing Efforts During a Recession
Recessions can actually be the perfect time to ramp up your marketing game and leave your competitors scratching their heads.
Need to Develop New Leaders? Read On…
Definitive, purposeful succession planning is rare, even at the very highest corporate levels.
During Pride Month, Commit to Fostering Inclusivity and Respect All Year
By implementing LGBTQ+ communications best practices in our marketing and public relations, we can all do our part to foster a more inclusive environment, promote understanding, and celebrate diversity every day of the year.
New Forms of Activism Make Crisis an Everyday Expectation
How are leaders expected to navigate the fine line between managing differing views and expectations across their employee, customer, and consumer base? How do you ensure you are prepared to mitigate issues so they don’t become crisis?
Fedonchik’s 8 Tips to Make a Great Career in Marketing
The following eight traits are the guideposts I rely on to motivate my thinking, and I return to them when facing new challenges.
Why The First LGBTQ NewFronts Needed A Unique Presentation For a Unique Message
On Wednesday, May 3rd, Revry took the IAB stage as the first LGBTQ-focused presentation since the NewFronts’ were founded in 2012.
4 Ways to Prepare Yourself as a Real Estate Investor
While investing in real estate may be lucrative, doing it alone can be difficult and hazardous. Joint ventures, wholesale, and property management are just a few of the ways that real estate investors might benefit.
Tell Me Why I’m Stupid
A behind-the-scenes look at the BP oil spill crisis reveals how humility, courage, and cross-functional collaboration shaped billion-dollar decisions and set a new standard for crisis communications leadership.
Ahh, The Things You Do For Money
I made up for my unwitting wrongdoing by promoting orange juice, bananas and Kellogg’s breakfast cereals, all good for you.
Napolitano Back at Fox, Standing by Claim That Got Him Suspended
Fox News’ short-lived suspension of Andrew Napolitano reveals a deeper identity crisis within the GOP’s favorite network as it struggles to manage its own fractured audience.
Understanding PR’s Love/Hate Relationship with Advertising Value Equivalency
Ad values remain a crutch for communicators despite better alternatives waiting to be used.

