CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Archive

Beyond the Deal: The Communications Imperative for Paramount and Warner Bros. Discovery

Ryan Barr of FINN Partners shares his perspective on why communications surrounding major media mergers must go beyond the financials to address audience expectations, brand loyalty and investor confidence.

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The Stevens Group Acquispective – The First PR Acquisition

The first acquisition made by a public relations agency is both invigorating and frustrating. It’s invigorating because the acquirer has made the decision that agency growth can be achieved through acquisition as well as organic.  And frustrating because the work involved in making an acquisition is hard work and almost always burns up a lot of time, especially if the buyer chooses to go it alone and not engage the help of M & A professional.

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