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It’s Time To Do Better By Our Young Black Creatives
The hiring frenzy brought on by George Floyd’s death inspired a great deal of agencies to hire more young Black creatives. Fantastic right? Well, to a point.
Putin’s PR Pros Were at Golf Course during Wagner Group Insurrection
Vladimir Putin’s communicators undoubtedly took a page from the PGA playbook and improved it.
Older Doesn’t Mean Wiser is An Important Lesson for PR Pros
The two that I think are the most important were the announcements by two old-timers, President Biden and former President Trump to run for re-election, even though actuarial tables suggest that both might not be able to serve a full four year term.
PR Lesson Learned From The PGA & LIV Golf Tour Merger
So it’s no surprise that the totalitarian-loving former president praised the merger between the PGA Tour and Saudi Arabia’s LIV Tour, even though the Kingdom has been accused of human rights violations for as long as I can remember, and probably as long as it has been in existence.
What’s Trending, So Far, This Year in Marketing Communications
After launching the new CommPRO at the start of this year, I am thrilled to share that our top performing articles and events so far in 2023 focused on a wide range of important topics for the industry.
Commencement Address by Mr. Spin Man & Mrs. Rita Pierotti-Madden
Learn to persevere. Rise from falls you’re bound to have in life.
The Failed Twitter Stunt of Ron DeSantis Was An ‘Inside Baseball’ Error
Cable news political broadcasters are arguably the primary user of “inside baseball,” terminology, the most recent major example being on May 24, when an overload of twitter users made the site crash, derailing Gov. Ron DeSantis’s announcement that he was officially running for president.
Should CNN Have Provided a Venue For Trump, A Known Liar?
Despite your opinion, a few valuable PR lessons emerged from the town hall that apply to non-political clients.
NFL Players Banned For Betting Reveals How Lessons Learned From Adages Are Relevant And Mixed Messages Are Prevalent
In our business, when things turn sour, scapegoats must be found and punished.
Is It Time to Say No to Attacks On Individuals’ Self-Esteem?
For five years Wendy’s has taken a more aggressive comedic approach, ‘Why should we just laugh at ourselves, when we can laugh at you?’
Is a Governor’s Common Sense On Vacation at Disney World?
After years of experience doing crisis management, something I’ve learned is that at its heart is common sense.
A Quarter-Century Later, the Good Friday Peace Accords Are Holding in Northern Ireland
David Feherty, the irreverent golf commentator, once observed that to get by in Northern Ireland – as he had done at the height of The Troubles – people had to rely on their “sense of the absurd.”

