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Nonsponsor Brands: Ambush Marketing Strategies to Connect with the Olympic Games Amid Controversy
Promotion of the 2024 Summer Olympics in Paris by NBCUniversal, which will televise the games in the U.S, is become more frequent and the barrage of PR and advertising programs of game sponsors are not that far away.
Sponsors vs. Mentors: 6 Differences
A sponsor or a mentor? They are very different but both are very important to your career. Basically, mentors are there to give you advice while a sponsor actively acts on your behalf. Think of a sponsor as your personal cheerleader and a mentor as a shoulder to lean on.