Although Google’s algorithm is very complicated and includes over 250 different elements, luckily for us they’ve been very open and clear about what gets good ranking in their search engine. Their stated goal is to organize the information on the internet and give their users the very best possible experience and result when they search for something online. With that in mind, their parameters for ranking make perfect sense.

It's that time of year when predictions and suggestions are made for the new year.  Forbes made a list of the digital skills they see as the most important and TEKsystems polled 250 CMOs to find out what skills they're looking for in 2018. Distilling all this data down into one list, here are my picks: