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FIFA World Cup Sponsors Need Defensive PR Tactics
As global attention turns to the FIFA World Cup, brands face a more complex communications landscape where proactive strategies and thoughtful engagement are essential to navigating potential protests and protecting reputation.
PR Strategies for Brands Facing Protests at the Olympic Games
As the Winter Olympic Games in Milan-Cortina approach, brands and organizers are once again confronting a familiar reality: protests are an expected part of the Olympics, and preparation is critical to protecting brand reputation.