At Advertising Week, Wendy’s Stephanie Lancaster showed how staying true to brand voice—and having fun doing it—turned “Tendys” into a viral, emotionally resonant campaign.

In recent weeks, the initial enthusiasm surrounding Meta's newly launched Threads platform appears to have hit a snag, as brands are noticeably decreasing their engagement and content output on the platform.

For five years Wendy’s has taken a more aggressive comedic approach, ‘Why should we just laugh at ourselves, when we can laugh at you?’