As AI systems increasingly determine how institutional facts are summarized and remembered, part two of this series examines how negative claims, boundary setting, and disciplined metaphors help communicators govern generative visibility and prevent nuance from collapsing into distortion.

As press releases evolve to serve journalists, search engines, and now large language models, communicators must rethink how they write to ensure clarity, attribution, and authority survive even when their words are stripped of context and reshaped by AI, in part one of a two-part series.

Outdated tactics still linger in corporate communications—but top industry voices say it’s time to evolve or risk irrelevance.

For decades, press releases have been a staple in the public relations toolbox, providing companies with a reliable method to disseminate their latest news.

Compiled from the best practices of veteran communicators, here are ten easy reminders  for experienced PR pros who might be a tad too "seasoned" to remember everything.