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Taylor Swift Steals the Super Bowl Spotlight While Brands Burn Millions on Pointless Ads
As the Super Bowl approaches, media attention shifts from football to pop culture, leaving brands with sky-high ad costs and little earned media impact.
Lessons PR People, Sports Marketers, And Everyone Should Have Learned From Last Year’s Super Bowl Ahead of the February 11 Big Game
Even though some marketing experts feel that the investment in a Super Bowl ad does not justify the cost, CBS reported in early November that ad inventory was virtually sold out for this year’s game on Feb, 11.