In this next-generation perspective, a graduate student entering the field reflects on why empathy, listening and human connection must become core priorities for PR and corporate communications as 2026 begins.

This forward-looking piece outlines five major predictions expected to shape 2026, offering communications professionals a timely snapshot of the trends, forces and shifts to keep on their radar as the year ahead takes shape.

As co-founder of three PR agencies recognized as “most creative” and “best workplaces” I believe there are two powerful things leaders can do to build their employees and their organizations.