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Why 2025 Will Force Communications Professionals to Rethink Everything They Know
Marian Salzman’s 2025 trends reveal how communications professionals must adapt to the shifting global landscape, with local identities, personal climate responsibility, and the need for stability taking center stage.
PMI’s Kokalis Pescio Shares How Internal Communicators Can Make Global Content Relevant Everywhere
For Bessie Kokalis Pescio, VP of global internal communications at Philip Morris International (PMI), this challenge has been addressed with the creation of a localization playbook.