The 2025 Edelman Trust Barometer underscores the critical role of communicators in combating misinformation and rebuilding trust amid deep societal grievances and widespread mistrust.

In a prelude to the World Economic Forum, the latest 2024 Edelman Trust Barometer lays bare a concerning schism between innovation and society, becoming a key driver of heightened polarization. Unveiling a significant disparity, the study discloses that almost two-thirds of respondents see innovation as inadequately managed.

In a strategic move poised to drive the next phase of growth for global communications firm Edelman, Kirsty Graham has been named the Chief Executive Officer of Edelman's U.S. operation, effective February 1