At Advertising Week, Wendy’s Stephanie Lancaster showed how staying true to brand voice—and having fun doing it—turned “Tendys” into a viral, emotionally resonant campaign.

Ruder Finn strengthens its top-ranked position with the addition of two senior leaders in social and influencer strategy, signaling continued investment in digital integration and cultural relevance.

In 2024, hijacking engagement surged with real-world consequences, and in 2025, brands must focus on early detection and proactive crisis strategies to protect their reputations amid growing cultural and political risks.