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Celebrating the Life and Legacy of Bill Nielsen
It is with deep sadness that we share the passing of Willard D. “Bill” Nielsen, a towering leader in public relations whose lifelong commitment to integrity, mentorship, and ethical leadership shaped generations of communications professionals.
Tylenol’s Crisis Tests Crisis Communications Playbook, Says Lori Russo
An inside look at how one of PR’s top leaders would tackle the escalating Tylenol controversy.
Why Brands need to Embrace ‘The Pool Theory’
Brands that stay in motion with proactive communications are far better equipped to turn crises into ripples—not waves—thanks to what Tiffany Muehlbauer calls “The Pool Theory.”