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Gigi García Russo Says GEO Is Reshaping Earned Media in the Age of AI
HUNTER’s Gigi García Russo explains how communicators must adapt earned media strategies for the generative AI age through Generative Engine Optimization.
Latino Culture Takes Center Stage at Cannes Lions as the New Mainstream
Latino US Day at Cannes Lions 2025 calls on brands and communicators to embrace Latino culture not as a trend—but as the mainstream force shaping the global narrative.
HUNTER Launches Bobbie to Expand Its Influencer Marketing Capabilities
HUNTER introduces Bobbie, a new influencer marketing agency designed to meet growing client demand for creator-led strategies.
HUNTER and KWT Global Join Forces to Form Integrated Communications Leader
HUNTER and KWT Global are merging under the HUNTER brand to create a powerhouse agency, expanding corporate, B2B, and consumer marketing capabilities with an all-female executive leadership team.