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Gen Z Messaging Mastered by Copywriter Who Writes Like a Real Person
In this episode of Explain it to a Teenager, Weber Shandwick copywriter Lauren King reveals how she makes brand content resonate by sounding real, not rehearsed.
Sonia Diaz on Storytelling, Mentorship and Shaping PR’s Multicultural Future
Sonia Diaz explains how mentorship, multicultural campaigns and cultural connection are reshaping public relations.
Sofia Colucci Brings Beer, Bold Ideas, and Honest Career Advice
Molson Coors CMO Sofia Colucci shares the real story behind beer commercials, bold brand moves, and building a career from brake pads to Super Bowl ads.
How Does AI Help Spread a Brand Story? Jason Brandt Explains it to a Teenager
In this episode of "Explain it to a Teenager” from Cannes Lions 2024, Rio Damata delves into the evolving world of public relations and marketing with Jason Brandt, Chief Marketing Officer of PRophet.
The Importance of New Video Formats for Optimal Content Marketing
Today's business to business marketing and communications landscape shifts rapidly and businesses have recognized the importance of content marketing as a powerful tool to engage and connect with their target audience.