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Why MarTech Integration Matters More Than Short-Term ROAS
As marketers and communicators face growing pressure to prove impact, looking beyond short-term ROAS to understand how MarTech integration drives long-term customer value is becoming a strategic imperative
What CES 2026 Is Teaching Young Communicators About the AI Era
Held each January in Las Vegas, CES has become a global stage where technology, media, investment and policy converge, and Truescope data shows that the scale of CES 2026 coverage ensures the ideas introduced there will shape tech and business conversations worldwide almost instantly.
How a $100K Event Sponsorship Ends Up With 13 Likes
Learn more about why major event sponsorships often fall flat and how data-driven executive communications can turn visibility into real impact.