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Why Traditional Media Can’t Compete With the Swift Rise of Digital Giants
Half a billion views and counting prove that legacy media is outpaced by talent-driven digital brands that know what audiences want.
Why Some Companies Should Avoid Engaging with Hispanic Heritage Month
If it’s the only time your brand is paying attention to the Hispanic market, you’re “making a very big mistake,” warns Natalie Boden, CEO and founder of Miami-based Boden Agency, with repercussions both for your bottom line and your reputation.