In this episode of Explain it to a Teenager, Weber Shandwick copywriter Lauren King reveals how she makes brand content resonate by sounding real, not rehearsed.

What PR services are truly driving brand impact today? Tell us what matters most.

Hey flesh copywriters: ya got a backup plan?

Whenever you find these terms bubbling into your emails, pitches and presentations, take a moment to consider your intent, and focus up your phrasing with these more earnest approaches.

Here are some strategies to help your press release stand out and maximize its impact.