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Marketers Are Getting It All Wrong for Upfronts NewFronts Season and Nielsen’s Data Proves It
Nielsen’s latest cross-media insights reveal that advertisers clinging to outdated strategies are missing the mark—here’s what every communicator must learn to stay ahead in the 2025-2026 Upfronts/NewFronts season.
Zeno Group Survey Reveals What’s On The Mind Of Middle Managers And What Comms Can Do About It
We spoke with Anne DeAngelis, executive vice president of employee engagement strategy at Zeno Group, about some of the comms disconnects middle managers are feeling, the data behind it and what solutions can be developed from these insights.