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What Easter Candy Tells Us About Consumer Behavior Right Now
Now that Easter has passed, Truescope data shows that what consumers search for doesn’t always align with what they buy, underscoring how behavior is shifting in real time..
Why Valentine’s Candy Storytelling Still Works
For Valentine’s Day, chocolate steals the spotlight, with artisan and luxury brands using mood, craft and storytelling to turn a simple indulgence into something that feels personal, playful and a little irresistible.