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Trump’s Crisis Playbook Shows Why Blame Shifting Always Fails
A fresh look at Trump’s Epstein response shows how panic-driven PR backfires every time.
Katrina at 20 Exposes the Cost of Failed Crisis Leadership Once Again
The lessons of Hurricane Katrina remain urgent as government missteps in Texas floods show how failed crisis leadership destroys trust and costs lives.
Why Brands need to Embrace ‘The Pool Theory’
Brands that stay in motion with proactive communications are far better equipped to turn crises into ripples—not waves—thanks to what Tiffany Muehlbauer calls “The Pool Theory.”
Lies, Leaks, and PR Disasters That Could Have Been Avoided
A look at the biggest PR disasters in corporate and political history reveals how dishonesty and mismanagement turned crises into full-blown catastrophes.