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B2B Brand Stewardship Through Person-to-Person Communications
The traditional boundaries between B2B (business-to-business) and B2C (business-to-consumer) communications have blurred, revealing a fundamental truth…
Why B2B Communication Needs a Revolution for Real Connection
“Person-to-person,” or P2P, is now the most effective way to reach B2C and B2B customers alike.
How B2B Companies Can Appeal to More Customers
In today's market, B2B companies need to do more than provide quality products and services.
From Hidden to Holistic: B2B Communications Come of Age
It’s true. I once gave a lecture at my alma mater titled “B2B: The Hidden World of Public Relations.” At that time business-to-business communications was, indeed, hidden away — invisible to the average consumer. Practical and transactional in tone and purpose, these comms were tucked away and separate from the other internal and external communications streams.