From full-funnel obsession to data storytelling and fandom strategy, Canvas Worldwide’s Paul Woolmington dropped a masterclass on where media, creativity, and culture are heading.

Creative powerhouse Kenny Gravillis opens up at Cannes about the magic behind iconic film posters and why human creativity still leads in the age of AI.

CommPRO continues its essential two-part series by uncovering why lifelong learning, curiosity, and adaptability will define the future success of 2025 communications graduates.

The bottom line is there are multiple reasons why we reach a point where it’s either time to move on of our own volition or be moved along.

The traditional boundaries between B2B (business-to-business) and B2C (business-to-consumer) communications have blurred, revealing a fundamental truth…

“Person-to-person,” or P2P, is now the most effective way to reach B2C and B2B customers alike.

This is not about sex, where the sizes of the most noticeable anatomical parts play an oversized role in attracting males and females to each other.

There are a number of ways in which a technology-driven RFP and RFQ process can make a big difference for both clients and agencies while helping to ensure they remain a viable path to hiring. 

Without the right audience to witness your achievements, even the most accomplished agency might as well be a tree falling in an empty forest—silent and unnoticed.

In recognition of Women's History Month, CommPRO engaged with top executives to explore effective leadership development and management training opportunities that retain female talent and promote women into leadership roles.

Selling your PR agency is a big decision, and finding the right buyer is crucial for a successful transition.