CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Comms Tech Liz Finch Comms Tech Liz Finch

The Power of Designing for Humans

In today’s digital world, having a strong digital presence is becoming an increasingly crucial tactic for winning customers. As marketers only have about eight seconds to capture a customer’s attention before losing them, it’s essential for brands to have high-quality websites with seamless user experience (UX) design. 

Read More
Industry News, Public Relations CommPRO Editorial Industry News, Public Relations CommPRO Editorial

PRophet Partners with Paul Allen AI Institute's Yoodli

PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment, today announced a partnership with Yoodli, an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence.

Read More
Industry News CommPRO Editorial Industry News CommPRO Editorial

Thank You For Helping CommPRO.biz Reach its 12-Year Anniversary!

Twelve years ago, we launched CommPRO.bizas an educational resource for communications professionals. I could have never imagined how far we’ve come. Working with the C-Suite, the contributed content comes from corporate executives, investors, and public relations specialists. Over the years, we expanded into a wide variety of industry sectors, including, marketing, social media, financial communications, public affairs, and events.

Read More

PR Pros Want to Change the Future of Their Industry, and AI could Spark this Transition, Per New Research from Stagwell's (STGW) PRophet and The Harris Poll 

The vast majority of public relations (PR) professionals (94%) want to be a part of changing the future of their field, with over nine in 10 (92%) believing AI has the potential to transform the way PR is conducted, according to new research commissioned by Stagwell's (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment. 

Read More
Comms Tech Liz Finch Comms Tech Liz Finch

Closing the Gaps in Comms Tech 

For generations, technology has shaped and revolutionized every industry imaginable, with each new era bringing greater changes than the last. The communications field is perhaps one of the greatest examples of this trend, as we’ve seen comms tech become deeply integrated into the day-to-day workflow of communications professionals across the globe.

Read More
Industry News CommPRO Editorial Industry News CommPRO Editorial

Stagwell's (STGW) PRophet Adds Key Sales and Marketing Staff to Meet Growing Customer Demand

Stagwell's (NASDAQ:STGW)PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment before you pitch, today announced the hiring of Charlie Tulipas Enterprise Account Executive and Kendra Lewellyn as the company's Digital Marketing Manager, both moves that seek to further meet customer demand for the growing AI platform.

Read More

The Next Big Tech Boom Is Already Here

Throughout modern history, each era has featured a tech boom in one way or another. Whether the rise of television through the 1950s and 1960s or the introduction of the internet and cell phones through the 1990s and 2000s, breakthroughs in technology have touched every generation, benefitting both businesses and consumers in the process.

Read More
Comms Tech Andrew Meranus Comms Tech Andrew Meranus

The Art of Balancing Automation and Creativity 

By now, we’ve learned that AI can execute many tasks just as well as humans — if not better. In the process, we’ve also learned that some tasks make more sense for AI to handle than others. Rote jobs like customer service or accounting are ideal for AI, while creative disciplines like designing or writing are a bit more complicated, though still possible to a certain degree. 

Read More
Public Relations CommPRO Editorial Public Relations CommPRO Editorial

Your Input Needed! - PR Professional Research (SURVEY)

PRophet teamed up with The Harris Poll, a leading independent research company, to better understand trends in the Public Relations industry, especially around comms-tech and AI. Please take 10-minutes to complete our survey. Your response is critical to understanding the industry’s needs for solutions to some of our biggest challenges and opportunities. 

Read More

Tips for Building Your First Tech Stack

For software companies first starting out, it’s difficult to get far without a fine-tuned tech stack — a strategic combination of tech tools that work together to power your platform and inform your developers. The tools within a tech stack can include programming languages, frameworks, libraries, servers, UI/UX solutions, sales and marketing SaaS tools and many others. Each one plays a vital role in developing your software and keeping the business running smoothly.

Read More
Comms Tech, Public Relations Aaron Kwittken Comms Tech, Public Relations Aaron Kwittken

Data’s Role in Building Better Media Campaigns

Advanced communications technologies are growing increasingly popular in similar sectors, like marketing and advertising, but has not yet impacted the public relations industry in any substantial way. Many PR professionals see augmented intelligence (A.I.) and automation as a threat to their jobs and a hindrance to the creativity that makes their work unique and gratifying, despite its growth across other industries.

Read More