CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

How Your Business Can Build Strong Company Culture

In today's modern world, it's even more important to establish yourself as a well-respected entity in your industry. The best way to do this is by creating strong company culture from the get-go. There are many ways your company can build a strong company culture, whether through the people you hire, your brand's reputation, or the products and services you provide. Your business can build strong company culture by doing the following:

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Marketing CommPRO Editorial Marketing CommPRO Editorial

How Defining Workplace Values Impacts Ethical Marketing

When you’re running a business, it can be easy to become fixated on the bottom line. After all, you’re not the only one depending on your company to grow and thrive. Your investors, your partners, your staff, and your customers will all suffer if your business isn’t financially stable.

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Company Culture CommPRO Editorial Company Culture CommPRO Editorial

The Fun Factor in Company Culture

The old saying, “All work and no play makes Jack a dull boy,” is appropriate when discussing fun in the workplace.  A study found that just over 80 percent of employees at companies that ranked as ‘amazing workplaces’, described their office environments as ‘fun.’. 

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Corporate Insights, Leadership & Careers CommPRO Editorial Corporate Insights, Leadership & Careers CommPRO Editorial

Great Resignation Underscores Importance of Employee Engagement and Well-being

Two years after the outbreak of the global pandemic, some organizational leaders are looking forward to going ‘back to the way things used to be’ before COVID-19, while others are realizing that it is essential to dive a little deeper into its learnings to continue to build a culture of inclusion, well-being, and care. The reason we should all be in the latter group is burnout—and our ability to reduce or prevent it within our organizations by continuing to connect with employees actively and authentically.

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Company Culture CommPRO Editorial Company Culture CommPRO Editorial

Women Leaders are Good for Business 

The struggles of women in the workplace have been well documented.

The challenges range from discrimination to the gender pay gap, and the lingering concept that men are more effective in leadership roles. A recent study revealed that in fact, women get higher marks for leadership in mid-level and senior leadership roles, even when they serve in traditionally male-dominated industries. Women deserve equal consideration for promotion, pay equal to their male counterparts, and to be treated with equal respect.

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