CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Comms Tech, Public Relations Aaron Kwittken Comms Tech, Public Relations Aaron Kwittken

Data’s Role in Building Better Media Campaigns

Advanced communications technologies are growing increasingly popular in similar sectors, like marketing and advertising, but has not yet impacted the public relations industry in any substantial way. Many PR professionals see augmented intelligence (A.I.) and automation as a threat to their jobs and a hindrance to the creativity that makes their work unique and gratifying, despite its growth across other industries.

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