CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Public Relations CommPRO Editorial Public Relations CommPRO Editorial

Hispanic Heritage Month - Q&A with Ruder Finn & RF Comunicad Leadership

Editor's Note: As we celebrate Hispanic Heritage Month, business leaders have an opportunity to tap into the Latino community’s explosive growth and buying power. CommPRO sat down with Kathy Bloomgarden, CEO, Ruder Finn, and Gloria Rodriguez, Founder, President/CEO, RF Comunicad, to discuss Hispanic marketing trends such as the 47.1%increase in Hispanic homeownership, and the fact that Hispanics were responsible for 81% ofUS labor force growth, among other statistics that show the importance of this community as a loyal, diverse and growing consumer group.

Read More