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Utilizing Google Analytics 4 for Your Business (INFOGRAPHIC)
Just a few years after the emergence of the internet, the first analytics solutions appeared. Since then, the data analytics industry has rapidly evolved. By 2028, the data analytics market’s expected worth is an estimated $550 billion. Web Analytics are essential; they are used to understand customer behavior and optimize web experiences. Metrics for user behavior are used to optimize conversion rates and improve both page performance and user experience. Marketers also use data analytics to create targeted advertising.