Executive Briefing 12.2.15 - A Well-Rounded Marketing Strategy; Turn Trust and Transparency into Earned Media; What Influences Job Seekers

CommPRO-Executive-BriefingIn today’s Executive Briefing we take a look at Content Marketing: The Secret to a Well-Rounded Marketing Strategy from Claudine Bianchi, Co-founder, CMO & Chief Product Officer,  Crescendo Content Marketing.  Also included we hear about Job Seekers: How They Search & What Influences Them in Marie Raperto's Hiring Hub. As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to thank our loyal readers and partners for their continued support. We hope our new readers enjoy CommPRO and welcome your feedback and suggestions so we continue to provide a unique and relevant service. You can reach me at: fay@commpro.biz.

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CommPRO

CommPRO’s analysts cover the evolving communications, PR, and marketing landscape through thought leadership, in-depth editorials, and exclusive event coverage. From Cannes Lions to Communications Town Halls, CommPRO provides insights on creativity, innovation, disinformation, ESG, and diversity, our expert contributors highlight trends shaping PR, corporate communications, investor relations, and digital marketing, while offering strategic lessons for communicators. With a reach of more than 50,000 professionals, CommPRO connects brands and agencies with a diverse, future-forward audience.

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What Content Must Learn from Advertising (PRESENTATION)

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Job Seekers: How They Search & What Influences Them