Digital PR Challenges in 2016

Digital PRPublic RelationsToday
Written By CommPRO

B2B content 2016

BtoB challenges 2016

B2C Priorities 2016

BtoC CMI challenges 2016

As we begin 2016, brands are making plans for how they'll spend their budget.  The Content Marketing Institute and Marketing Profs released two reports that show the state of mind of BtoC and Bto B marketers and what keeps them up at night.

It's clear that knowing what content to create, what your audience will respond to and how to measure results are the most important factors.  And it should also be crystal clear that anyone with these skills will be in demand in 2016.

Top Digital PR Skills for 2016

  • Understanding your audience

  • Identifying content opportunities

  • Creating engaging content

  • Visual literacy

  • Visual storytelling

  • Measuring effectiveness

If you've not yet mastered these skills the free 15 Digital Skills email course is a good place to start. Follow me on Twitter for more Digital PR tips

CommPRO

CommPRO’s analysts cover the evolving communications, PR, and marketing landscape through thought leadership, in-depth editorials, and exclusive event coverage. From Cannes Lions to Communications Town Halls, CommPRO provides insights on creativity, innovation, disinformation, ESG, and diversity, our expert contributors highlight trends shaping PR, corporate communications, investor relations, and digital marketing, while offering strategic lessons for communicators. With a reach of more than 50,000 professionals, CommPRO connects brands and agencies with a diverse, future-forward audience.

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