The Stevens Group PR Masters Podcast Acquispectives – Mark Penn

PR Masters Series Podcast
Written By CommPRO Editorial

Mark Penn, Chairman & CEO,  MDC Partners, Managing Partner & President, The Stagwell Group

"We’ve seen the line between advertising and public relations become blurrier ... there are capabilities now in PR that we just never had before. I don't think you can launch a product strictly out of the CMOs office without significant PR elements, whether it's a combination of influence or performance marketing, social posts and social content."

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CommPRO Editorial
For more than a decade, CommPRO has helped the communications industry become more connected, informed and creative.
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