PR in a Pandemic: The Impact of COVID-19 on the News Cycle

Digital Communications
Written By Paul Kontonis

Free Webinar: Thursday, April 15 @ 11 AM, ET

REGISTER

The media landscape has been forever altered by the global pandemic. PR activities that were already challenging to begin with – staying ahead of the 24/7 news cycle, managing brand reputation, and communicating in a transparent, socially responsible way – have reached a new pinnacle of complexity.  How can newsmakers and image shapers succeed in 2021?  In this exclusive webinar brought to you by The Canadian Press and Intrado Digital Media, our expert panel will discuss:

  • Creating impactful messaging during a dominated news cycle — how can your news break through?
  • Leaning into technology — how can you tell impactful stories and build strong relationships virtually?
  • Listening to online conversations — why PR pros need to use data and insights monitor trends, and identify and understand audience behavior
  • Staying agile — how to be successful despite budget cuts and smaller teams

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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