By Alicia Stetzer, Senior Manager, Corporate Communications, KetchumEstablished by the World Economic Forum in 2003, Open Forum Davos is a public event held each year at the local Swiss Alpine Middle School with the goal of stimulating dialogue on the world's most pressing issues.As a first-timer in Davos, this was an amazing opportunity for me to take part in discussions on the major issues of today.So on Thursday I found myself in a middle school auditorium at “Rebooting the Global Economy," a session focused on one the current state of the global economy and what needs to be done for it to right itself.Three themes stood out to me...
Ketchum on Open Forum Davos: Three Big-Picture Themes from the WEF Next Door
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