Is Your Content Sad?

Marketing
Written By Jill Kurtz

Jill Kurtz, Owner,Kurtz Digital Strategy

I recently saw a stat that 60-70 percent of business content sits unused. It gets used somewhere once and then sits lonely and untapped. Content gets created and not used. That is sad!Creating content is a lot of work. You want to make sure you get lots of mileage from every piece you create.

First, be sure your content is great. Great content is:

  • Relevant

  • Informative

  • Entertaining

  • Pleasant to consume

Then, make sure you share it widely. Share your content:

  • On your website/blog

  • On your social media channels

  • In relevant social groups

  • On LinkedIn as an article

  • In your newsletter

  • On industry websites/blogs

You may have more options with vendors and partners. Explore them all! Everyone needs content. Let your content work for you by sharing widely.Keeping a catalog of your content can be very helpful with this effort. Get the most mileage by spacing out your use of each piece of content over time. Even a space of two weeks will make content fresh in the eyes of readers.

Jill Kurtz

Jill Kurtz is the owner and principal strategist at Kurtz Digital Strategy. She is an expert at digital marketing, social media strategy, strategic communication, and public relations. Prior to launching KDS, Jill served as in-house marketing and public relations expert for General Motors, International Paper, Fairfax County Public Schools, and American Public University System. Her project success stories show the variety of business goals that can be reached with the right online communication and marketing strategy.

https://kurtzdigitalstrategy.com/
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