Cutting Through the Communications Wilderness: When Big Data Equals Big Answers

Next Gen Communicators
Written By Paul Kontonis

Cutting Through the Communications WildernessLeslie Stefanik, VP of Marketing, PublicRelayIn the second article of our five-part series with PR News examining the common challenges of measuring communications data we explore examples where executives from the world’s biggest brands are advocating the transformation of data into insights.   Discover how SAP, Consumer Technology Association, MUFG and PNC Financial Services Group have moved beyond simply measuring data to prove ROI and instead focused on using insights mined from data to change the way they operated their business and impact corporate goals.  Read our latest feature in PR News 

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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