Generative AI has made it easier to create deepfakes and shadow content, while at the same time AI-discovery is increasingly important to what stakeholders know about organizations.
Join senior communications and public affairs leaders for a panel discussion followed by a Q&A on building and defending narrative authority; content authentication; AI, and strategies to respond to the changing technology landscape.
Speakers
David Sánchez Carmona, AI Lead, APCO
David Sánchez Carmona leverages artificial intelligence to create a strategic business advantage. As director of AI & intelligence business solutions in APCO’s Washington, D.C. office and a member of the AICommsLab, he brings two decades of expertise spanning APCO’s full-service portfolio—from public affairs and regulatory strategy to crisis management and strategic communications. David architects both internal AI capabilities and client solutions, including contributions to APCO’s AI platform Margy, with implementations in decision support, regulatory risk analysis, reputation intelligence and crisis management. His focus on data source procurement, generative AI and agentic AI planning powers APCO’s most advanced research capabilities across policy analysis, regulatory assessment, crisis scenarios and real-time news intelligence. Operating from the principle that “AI Strategy is the product, but data is king” he positions artificial intelligence as the core strategic differentiator—not merely a tool—for organizational transformation.
Simon Erskine Locke, Cofounder and CEO of Tauth Labs
Simon Erskine Locke is co-founder and CEO of Tauth Labs, which develops and implements C2PA-based tools to authenticate and verify the provenance of digital content for the communications and financial services industries. He is also CEO of CommunicationsMatch™; a former head of communications at Morgan Stanley, Deutsche Bank, and Prudential Financial; and a board member of the Foreign Press Association.
Santiago Lyon, Head of Advocacy & Education, Content Authenticity Initiative/Adobe
Santiago Lyon is the Head of Advocacy and Education for the Adobe-led Content Authenticity Initiative, working to combat misinformation through digital content provenance. He has more than 35 years of experience in photography as an award-winning photojournalist, photo editor, media executive and educator. As a photographer for Reuters and the Associated Press he won multiple photojournalism awards for his coverage of conflicts around the globe between 1989-1999.
In 2003/2004 he was a Nieman Fellow in journalism at Harvard University before being named VP/Director of Photography at the Associated Press, a position he held until 2016. Under his direction the AP won three Pulitzer Prizes for photography as well as multiple other major photojournalism awards around the world. He was Chair of the Jury for the 2013 World Press Photo contest. Lyon serves on the board of directors of the Eddie Adams Workshop and the advisory board of the VII Foundation. He also teaches regularly at the International Center of Photography in New York.