Join us for an evening with Bill Novelli, a pioneer in the development of social marketing, co-founder of Porter Novelli, and author of Good Business: the Talk, Fight, Win Way to Change the World. We will examine the history of social marketing and the forces shaping our field—what we’ve learned and where we’re going.

The PRMuseum will also announce that Novelli's oral history will be part of its collection. And Porter Novelli will introduce NovelliGPT, a generative AI model inspired by Bill Novelli’s philosophy and pioneering principles.

Participants in addition to Bill Novelli: Shelley Spector, CEO, PRMuseum; Jillian Janaczek, CEO, Porter Novelli; Sarah Davanzo, chief innovation officer, Porter Novelli; with a special appearance by Phil Kotler, widely respected “Father of modern marketing" and professor emeritus at the Kellogg School of Management.

Thursday, September 18, 2025, 6:00–7:30 pm ET
Register to attend via Zoom