5 Keys to Successful TikTok Creator Ads

With more than 1 billion monthly active users, TikTok has become a driving force of digital culture and an integral platform for advertisers. To help advertisers develop more impactful experiences for users, TikTok worked with creator marketing platform CreatorIQ to provide advertisers with the data-backed keys to success for campaigns and creative initiatives. 

At a topline, the report found that creators overwhelmingly make the best-performing TikTok ads, with recommendations carrying more weight than traditional brand advertisements and celebrity spokespeople. In fact, after watching a creator-driven Spark Ad, 57% of TikTok users say the creator is trustworthy, 56% say they can trust the brand because the creator shared it, and 71% say creator authenticity led them to buy a product. 

The report provides a behind-the-scenes look at how brands like Walmart, Peloton, Redken, and VitaminWater are leveraging TikTok's best practices to drive ROI.