Industry Reports
Research, white papers, thought leadership and analysis from the leaders of the communications industry.
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Research, white papers, thought leadership and analysis from the leaders of the communications industry.
As the 2024 U.S. Presidential election looms, a recent survey conducted by Media.com reveals a growing concern among social media users about the pervasive influence of misinformation.
The benefits that working from home presents to both employees and their employers are undeniable, and explain why this model is still thriving post-pandemic.
For communicators, marketers, and media professionals, this research is a roadmap for navigating the future of digital storytelling.
The data reveals a vibrant start to 2024 for Hollywood, with significant month-over-month watch time and unique audience increases for Paramount, Walt Disney Co., and Comcast on Facebook and YouTube.
Despite previous years of progress toward greater ethnic diversity, this year the industry saw a slight regression.
Tubular Labs finds streaming platforms play to social for end-of-year viewership gains with social viewership grow for Netflix and Peacock in December, 2023.
We spoke with Anne DeAngelis, executive vice president of employee engagement strategy at Zeno Group, about some of the comms disconnects middle managers are feeling, the data behind it and what solutions can be developed from these insights.
As TikTok continues to shape digital culture, staying informed about these data-backed keys to success will be instrumental for communicators in public relations.
George Washington University's Center for Excellence in Public Leadership and CommPRO are showcasing the voices and wisdom of trailblazing women who have left an indelible mark on the business landscape
Findings of the 2023 HarrisX/Ragan Survey of Communications Leaders reveal how CEOs influence comms, how comms leaders feel about the growing influence of AI and more.
CreatorIQ's Influencer Marketing Trends Report for 2024 offers a comprehensive snapshot of the industry, highlighting key findings and predicting trends that will shape the coming year.
A new communicators survey from The Conference Board in partnership with Ragan Communications sheds light on AI use.
As the 2023 holiday season kicks off, marketers, creators, and publishers find themselves navigating an increasingly complex socioeconomic environment, with consumers more conscientious about their spending habits.
Auto workers strike highlights the 4-day workweek and flexible employee communications.
Deloitte's recent Skills-Based Organization study found that 79% of business executives believe their organization should create value for workers as human beings.
A recent Mazars report titled "C-suite ESG Insights: Navigating Sustainability Trends and Challenges" delves into the burgeoning realm of sustainability, shedding light on crucial trends, priorities, and challenges that businesses must address.
From the ChatGPT craze to evolving content preferences and iconic brand resurgences, these developments hold valuable insights for public relations (PR) executive leadership in Tubular Lab’s H2 2023 Social Video Trends report.
A new benchmark survey conducted by The Conference Board in collaboration with Ragan Communications reveals that marketing and communications professionals are increasingly co-creating with artificial intelligence (AI) in their work.
A stark divide between the masses is being witnessed in the healthcare sector, as showcased by the 2023 Edelman Trust Barometer special report titled "Navigating a Polarized World."
This report sheds light on employee perceptions regarding disability support and inclusion within organizations, focusing on how initiatives and programs are communicated.
An employee retention credit (ERC) is a tax credit with the explicit goal of encouraging businesses to keep employees on payroll despite the pandemic.
Global consulting firm Korn Ferry recently published its Chief Communications Officer survey, inviting the most senior-level comms executives at Fortune 500 companies to weigh in on their growing influence, org structure and more.
The American Psychological Association’s framework for prioritizing employee wellbeing.
Examining what communicators perceive are reasons for the loss of public trust in government is at the center of a new survey of more than 200 PR professionals.
In a conference world still rife with social atrophy, Kristin Graham, founder and chief word nerd at Unlock the Brain, is a healer.
The International Communications Consultancy Organization has just released its latest annual report, surveying thousands of PR professionals across the globe to probe the perils and promise of the industry.
Ragan’s annual Communications Benchmark Report, surveying nearly 1,000 communicators from across a broad spectrum of industries, sheds light on what the challenges and opportunities that comms professionals hope to tackle in the year ahead.
Stagwell Marketing Cloud’s latest State of Comms Tech Report is out, and it’s a clear sign that PR is ready to embrace the future.
Is your ad featuring an East Asian man as a nerd actually reinforcing dangerous stereotypes? When and how should you use “Black American” in your copy or scripts? Should there be a hyphen in “Filipino American”?
The Super Bowl is the biggest advertising night of the year, and brands across all industries break out their creative chops to vie for viewer attention.