RUTH, a global communications agency poised to operate independently alongside industry giants Edelman and Zeno, promises to uphold Ruth Edelman’s legacy of innovation and advocacy, particularly in the realm of mental health awareness.

As we enter a new era, characterized by data-driven journalism, artificial intelligence, and changing consumer habits, the landscape for newswires is set to undergo significant shifts.

In a prelude to the World Economic Forum, the latest 2024 Edelman Trust Barometer lays bare a concerning schism between innovation and society, becoming a key driver of heightened polarization. Unveiling a significant disparity, the study discloses that almost two-thirds of respondents see innovation as inadequately managed.

In a strategic move poised to drive the next phase of growth for global communications firm Edelman, Kirsty Graham has been named the Chief Executive Officer of Edelman's U.S. operation, effective February 1

Today’s special guest on the PR Masters Series podcast is Tom Coyne, Founder and Chief Executive Officer of Coyne Public Relations.

It is with profound sadness that I share the passing of our dear friend, Mark Weiner on December 10.  Mark's departure has left an irreplaceable void in the realm of corporate and brand communications, a field he passionately enriched with his wisdom and expertise.  

It is time for the C-suite to build trust and excel at two-way communication, especially compassionate listening.

In the wake of countless newsroom layoffs and the ever-creeping influence of generative AI, those struggling to find stable work in the media industry can go on to have fruitful careers in PR.

To all the businesses associated with the games, and especially to the network televising the games in the U.S. - NBCUniversal - the Paris Olympics will be the most important happening since humans appeared on our planet.

Between the panels, industry conversations, networking, and of course, croissants, I took a moment to reflect on why we were all there in the first place – to listen to new perspectives and continue to drive our industry forward. Below are my top four takeaways for PR professionals.

As fireworks light up the night sky and Americans come together to celebrate their independence, the 4th of July holds great significance not only for the nation but also for the communication and public relations (PR) industries.

Vladimir Putin’s communicators undoubtedly took a page from the PGA playbook and improved it.

The two that I think are the most important were the announcements by two old-timers, President Biden and former President Trump to run for re-election, even though actuarial tables suggest that both might not be able to serve a full four year term.

The 36th Annual PRSA-NY Big Apple Awards is now accepting early submissions from organizations and independent PR professionals.

So it’s no surprise that the totalitarian-loving former president praised the merger between the PGA Tour and Saudi Arabia’s LIV Tour, even though the Kingdom has been accused of human rights violations for as long as I can remember, and probably as long as it has been in existence.

Recessions can actually be the perfect time to ramp up your marketing game and leave your competitors scratching their heads.

There are few media professionals as highly credentialed, and well regarded, as Maribel Perez Wadsworth, and it is a privilege to have her join the latest edition of Truescope Talks.

Since the beginning of the pandemic three years ago, there were many important PR lessons over the past three years from the pandemic that should not be forgotten because they can relate to agency situations. 

Although marketing and communications might have similar functions on the surface — namely, telling the organization’s story —they often have widely differing goals.

The International Communications Consultancy Organization has just released its latest annual report, surveying thousands of PR professionals across the globe to probe the perils and promise of the industry.