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Online Video Ad Market to Double by 2017
Social Video

Online Video Ad Market to Double by 2017

e-marketer indicates blistering growth in online video advertising over the next 5 years. Driven by a proliferation of ad networks, demand-side-platforms and scalable, social video production solution-providers, e-marketer sees online video ad spending nearly doubling in only four years from $4.14 billion dollars in 2013 to $8.04 billion by 2016, a 25% compound annual growth rate (CAGR).

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Jay Carney: Please Kiss the Blarney Stone!
Public Relations

Jay Carney: Please Kiss the Blarney Stone!

By Susan M. Tellem, Partner, Tellem Grody PR, Inc.  According to tradition (and Wikipedia, of course), kissing the Blarney Stone endows the kisser with the gift of the gab and great eloquence.  No...

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12 Insights on the Emotional Marketing Revolution From Seth Godin
Marketing

12 Insights on the Emotional Marketing Revolution From Seth Godin

By Susan Young, Get in Front Communications, Inc. Want to learn from one of the best social media marketers and business leaders? Seth Godin has shared his thoughts on social media marketing, creativity,...

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VIP Invitation to the CommPRO Community:  B2B Mobile Leadership Forum (NYC)
Agile Engagement

VIP Invitation to the CommPRO Community: B2B Mobile Leadership Forum (NYC)

      Special Offer: Enter promo code PRNVIP to attend free of charge    By now we understand the trends with mobile. Almost all business decision makers have smart phones and most of them...

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(FREE, ON-DEMAND WEBCAST) Investor Relations Leaders Debate SEC’s Latest Ruling on Social Media for Financial Disclosure
Investor Relations

(FREE, ON-DEMAND WEBCAST) Investor Relations Leaders Debate SEC’s Latest Ruling on So...

WATCH FREE, ON-DEMAND WEBCAST   Editor’s Note:  On April 24, investor relations community leaders came together to discuss the issues in a forum sponsored by Akamai, and co-hosted...

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Monday, May 20, 2013 (Highlights include: Online Video Ad Market Soars, Advice for WH’s Jay Carney, B2B Mobile Leadership Forum, The ‘Bad Boys of PR’)
News

Monday, May 20, 2013 (Highlights include: Online Video Ad Market Soars, Advice for WH...

 Monday, May 20, 2013   .BIZ BLOGS   Jay Carney: Please...

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News Releases Have Different Value During TAOTSE – The Age of the Search Engine
Public Relations

News Releases Have Different Value During TAOTSE – The Age of the Search Engine

Editor’s Note:  This post is in response to a story last week by Richard Berman on CommPro.biz about the decline of the value of press releases.   By Scott Sobel, MA Media Psychology No doubt it...

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Influencing Others: Top-Down Leadership Approach
Corporate Communications

Influencing Others: Top-Down Leadership Approach

By Jeff Gitterman, CEO, Gitterman & Associates Wealth Management, LLC As an employer, my interest is in creating long term changes that hopefully lead to better moral and ethical decisions from...

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Advice for Developers from a Designer
Social Media

Advice for Developers from a Designer

By Paul Pierson, Partner & Design Director, Carbone Smolan Agency There is quite a big difference between web design and web development. Understanding this difference is a matter of asking yourself...

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4 Best Practices Brands Should Implement, Now That Twitter is a Yahoo News Source
Agile Engagement

4 Best Practices Brands Should Implement, Now That Twitter is a Yahoo News Source

By Victoria Harres,VP, Audience Development & Social Media, PR Newswire Last month a single 61 character tweet (12 words as a matter of fact) caused the S&P 500 to drop $136 Billion in mere...

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Colgate-Palmolive Releases 2012 Sustainability Report and Progess on Sustainability Strategy
Corporate Social Responsibility

Colgate-Palmolive Releases 2012 Sustainability Report and Progess on Sustainability S...

Colgate-Palmolive released its 2012 Sustainability Report titled, Giving the World Reasons to Smile. This annual report details Colgate’s long-standing commitments, achievements and challenges to sustainability and social responsibility around the world.

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Email Marketing Tip #47: Dig In!
Effective Email Marketing

Email Marketing Tip #47: Dig In!

MAIL MARKETING TIP #47 The email marketing resources out there are endless!  From Twitter to LinkedIn groups to in-person events, there are many people just like you talking about email marketing.  So...

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Critical Minute: The Bad Boys of PR
Critical Now

Critical Minute: The Bad Boys of PR

With more than 25 seasons and nearly 900 episodes since its first airing in 1989, the TV show Cops has earned a varied reputation across global...

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Friday, May 17, 2013 (Highlights: Godin & Emotional Marketing, Brand Beckham, Youth Power, Whose $$$$? Coke’s Secret Outed, Fallibility of Front Groups)
News

Friday, May 17, 2013 (Highlights: Godin & Emotional Marketing, Brand Beckham, Yo...

 Friday, May 17, 2013   .BIZ BLOGS   12 Insights on the...

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