By Robert J. Geline, President, 144 Media The CEO was surprised. “I need to look away in order to think,” he noticed during a recent coaching session to prepare for a panel discussion to be video...
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Public Relations News | Thursday, May 17, 2012 |
 | Hollywood PR: Public Relations Vet Joins 20th Century Fox in NYC Variety: Twentieth Century Fox has hired public relations exec Louise Kaufman to head the studio’s New York publicity office effective May 29. Kaufman, who has more than two decades’ experience with companies including Summit and Paramount, will report to exec VP of publicity Bumble Ward. At Summit, PR vet handled campaigns for the “Twilight” franchise as well as “Source Code,” “Red” and “The Hurt Locker.” Kaufman replaces Emily Bear, who left her post with Fox in March after less than three months on the job … |
 | Bad PR for Facebook: Is Media Cynicism Dominating Pre-IPO News Cycle? CNET: GM cancels a Facebook ad campaign, a national opinion poll is vaguely negative about Facebook and a co-founder swears off America to avoid taxes right before the long-awaited IPO. Welcome to Facebook’s crazy week. So fair’s fair, time for a beating before you get rich Friday. That’s how the 24×7 news cycle works. That’s a cynical take on the media, I know. But plenty of people have been raising red flags about the long-term revenue potential of Facebook, about its perceived weakness in mobile advertising, and whether growth is slowing down … |
Marketing News | Thursday, May 17, 2012 |
 | eBay CMO Parham Joins Scripps Interactive Board MarketWatch: Richelle Parham, chief marketing officer of eBay Marketplaces, North America, has been elected to the board of directors of Scripps Networks Interactive Inc. Parham brings more than 20 years of global marketing experience to the company’s board. At eBay, Parham directs the company’s core marketing functions including consumer advertising, digital marketing, social media and mobile commerce strategy. She is also responsible for brand engagement, driving eBay’s seasonal marketing calendar and leading its customer insights and marketing analytics functions … |
 | Study: 87% of Digital Marketers View Tag Management as Key to Success sfgate.com: Tealium and Econsultancy releated a study called “The ROI of Tag Management.” Findings: 87% of participants consider the effective management of web site vendor tags (also known as tracking pixels) as fundamental to digital marketing, according to more than 300 executives, managers and specialists in the US, UK and Europe. In addition: 73% said using a tag management system improved their ability to run marketing campaigns, with 42% describing the process as “significantly faster”; 69% of those using a TMS were able to implement new tags or modify existing ones within the same workday, while 44% of those not using a TMS said it took longer than a week; for web site performance, 64% aid a TMS boosted web site speed … |
IR News | Thursday, May 17, 2012 |
| IROs on the Go: McClatchy Names Lintecum as VP, Finance and CFO MarketWatch: The McClatchy Company named Elaine Lintecum as vice president, finance and chief financial officer, effective immediately. Lintecum, 56, has served as McClatchy’s treasurer since 2002 and spent the last 24 years in McClatchy’s corporate finance department holding a variety of key positions, including financial analyst, investor relations manager and assistant treasurer. She was McClatchy’s financial reporting specialist for U.S. Securities and Exchange Commission filings. Lintecum will retain the duties of treasurer in her new position. Lintecum replaces Patrick J. Talamantes, who today becomes McClatchy’s president and chief executive … |
 | Facebook Friday: Looming IPO Boosts Silicon Valley Wealth USA Today: LinkedIn, Zynga and Yelp – a few of the local start-ups to go public in the past year – raised a combined $1.5 billion in IPOs. But that’s chump change compared with Facebook’s possible $16 billion offering from its upcoming IPO. These upstarts and others minted hundreds, if not thousands, of new millionaires. Now, Facebook, shaping up as the largest-ever technology IPO, will add another thousand or more millionaires – and a bunch of billionaires. Facebook is expected to begin Nasdaq trading on Friday in the largest-ever Internet IPO that could easily value it above $100 billion. With even a minor first-day pop in trading, Facebook founder Mark Zuckerberg’s stock holdings will make him one of the top 10 wealthiest Americans. COO Sheryl Sandberg likely will have more than $1 billion in paper riches, as well. And a long list of venture capital firms with stakes stands to rake in more billions … |
CorpCom News | Thursday, May 17, 2012 |
 | CEOs Gone Wild: Rise of Corporate America Scandals Attributed to Execs’ Perceived Lighter Corporate Governance The Street: Four years after the financial crisis exploded and resulted in a regulatory clampdown, bad behavior is back in corporate boardrooms and C-suites, generating embarrassing headlines and posing the threat of even more rules. Whether it’s resume-padding at Yahoo(YHOO_), improper relations with female subordinates at Best Buy(BBY_) or questionable loan dealings at Chesapeake Energy(CHK_), several high-profile CEOs have helped bring back memories of scandals past that destroyed companies and hammered investors. For some experts on corporate governance, the rise in scandal comes as executives mistakenly think the coast is clear after the increased corporate oversight following the credit implosion in 2008 … |
 | CCOs on the Go: Applied Comms Exec Clabo Exits to Board HP The Holmes Report: Howard Clabo is departing Applied Materials to lead corporate media relations and executive communications at Hewlett-Packard. Clabo has headed communications at Applied Materials since 2009. At HP, he will lead global media relations outreach and be responsible for developing an overall integrated communications strategy to support HP’s business goals and reputation. Corporate media relations at HP was previously headed by Mylene Manglindan, who departed the company several months ago. Clabo adds an executive communications component that will see his team provide communications counsel to HP’s executives … |
Advertising News | Thursday, May 17, 2012 |
 | GM’s Advertising Defection Makes It Harder for Facebook to Make Bull Case Washington Post: As widely reported, General Motors Co., the world’s biggest automaker, no longer intends to advertise on Facebook Inc. as the social network prepares for an initial public offering. Outside of Facebook, General Motors spent $1.78 billion on advertising in the U.S. in 2011, in third place after AT&T Inc. and Procter & Gamble Co. Other automakers say they’re sticking with Facebook. Interestingly, Ford Motor Co. is increasing its ad spending on the site, Jay Cooney, a spokesman, said in an interview. The Dearborn, Michigan-based company declined to provide specific dollar amounts. Subaru of America Inc. spends more than $5 million annually on Facebook advertising and plans to continue, said Chief Marketing Officer Dean Evans … |
 | Dish Uses TV Ads to Promote Ad-Skipping DVR The Wall Street Journal: Dish Network Corp. plans to promote its new ad-skipping feature with, ironically enough, television ads – that is, if broadcast TV networks agree to run the spots. Amid mounting anger about the capability, at least two are resisting. Fox and NBC both said Wednesday they won’t accept ads promoting the satellite-TV operator’s new digital video recorder that contains the ad-skipping capability. Dish is rolling out an array of television, radio, newspaper and social media ads to spread the word about the DVR, dubbed the “Hopper.” While the device has been available since mid-March, Dish last week added “Auto-Hop,” which lets viewers skip ads … |
Google Hates You and GM is Stupid
I spoke at a conference this week about affiliate marketing. I did my thing about digital reputation development and it was well received. Much thanks to the organizers for hosting me. Hanging out with...
R.I.P. Facebook – The End of the World as We Know It?
By Skip Mahaffey, Broadcaster, Media Coach, Owner, The Skip Mahaffey Show Okay, don’t freak out that this is some sort of manifesto and please don’t send the FBI to my door, I’m just trying to get...
Be Like GM – Should You Abandon Facebook Advertising?
By Zach Bonnan, Sr. Copywriter, Interaktiva Digital Marketing When General Motors Co. announced on Tuesday (5/15) that it will stop advertising on Facebook, many marketers were surprised. Abandoning...
Social Media and Reg. FD: Francesca’s Holdings Former CFO Was Too “Social” in ...
Sooner or later it was bound to happen. The “it” in question: The dissemination of sensitive corporate information by a high ranking company officer via social media channels. Just such an...
Wrong Turn! Are You Guilty of These Four Common Job Search Mistakes?
By Marie Raperto, CEO, Cantor Integrated Marketing Staffing As you know, recent jobs reports have given plenty of “fodder” to election campaigns on both sides of the aisle this year, and the...
Six Ways to Innovate: Or Why I Became a Principal and CEO of a Social Media Agency
By Don Middleberg, CEO, Middleberg Communications First the news: In addition to my role as CEO here I have become a principal and the CEO of Laundry Service, a social media agency. Why? Because I am...
Marketing & PR Infographic of the Week: Factors Driving Purchase and Brand Decis...
By Ashley McCown, President, Solomon McCown & Company It’s vitally important to understand how beliefs have changed in the post-recession marketplace and how those changes shape your ability to...
Gay President, Rainbow White House and Breastfeeding Mom Buoy Media Coverage of Magaz...
All it took was a front cover headline about a gay president of the United States, the White House painted in rainbow colors and a bare-breasted mom with her suckling 3-year-old son to pump up the volume...
Video Voyeur #10: Xerox Corporate Video No Carbon Copy Cat
Less than 30 days and 636,231 views ago, a $23 billion per year publicly traded company released a 2 minute video that “set out to tell the story of what Xerox does today, while honoring what everyone knows Xerox for – the invention of the plain paper copier.” according to Barbara Basney, vice president global advertising for the world’s leading business process and document management company.
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