CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

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How to Put Employee Stories at the Center of Your Employer Brand

When trying to highlight the best parts of your company, the best way to tell your organization’s story is to focus on the employees who live your culture every day. At Ragan’s Future of Communications Conference, we were lucky enough to hear from three comms pros on how they find the best employee stories within their companies.

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11 Biggest Takeaways from Ragan’s Future of Communications Conference

The 2022 Future of Communications Conference gathered hundreds of communications professionals at the Edison Ballroom in New York City, New York to refine and align their strategies around moving from order takers to strategic advisors whose judgment is material to the growth and success of their organizations. Attendees had the opportunity to brainstorm, reconnect with colleagues, make new friends and learn real-world tips and tactics from dozens of leading communicators.

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How to Challenge Glass Cliffs and Codify Your Archetype

Having women in top leadership roles is more important than ever. Women occupy more than half of management roles and are most often the leaders supporting well-being of employees through diversity, equity & inclusion. Yet, we are passed over for c-suite roles and find difficulty in being supported by networks that shift our trajectories towards c-suite placement AND c-suite success – “and” being the operative word. This is particularly true in the world of public relations where near80% of CEO positions are occupied by men.

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