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PRophet Partners with Paul Allen AI Institute's Yoodli

PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment, today announced a partnership with Yoodli, an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence.

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Public Relations Simon Erskine Locke Public Relations Simon Erskine Locke

FIFA President Gianni Infantino Just Provided a PR Teaching Moment  

The 2022 World Cup has been controversial enough without soccer’s governing body scoring an own goal on the eve of the tournament.  

While ostensibly defending FIFA’s choice of Qatar to host what should be a celebration of the beautiful game, Gianni Infantino’s diatribe had journalists literally gasping at its extraordinary tone deafness.  

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Public Relations Mike Paffmann Public Relations Mike Paffmann

The Pillars of Branding

Brand pillars are important for brand recognition purposes. They form a framework for developing a brand strategy. An organization uses brand pillars to define their unique position in the market. Brand pillars can be anything from values, visuals, to the workflow. Understanding brand pillars well increases the chances of success of a business.  They are an extremely important part of the business strategy and the important brand pillars are given below.

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