Even during times of uncertainty, there’s one thing marketers can count on--data. Did you know that businesses with data-driven strategies drive up to eight times more results?

It’s more challenging than ever to be an effective leader: We’re in a new decade, there are five generations in the workplace, technology is constantly changing and being a leader is not “business as usual.” I’d like to help you become that effective leader you know you can be.

In 1790, George Washington referred to the new American government as “…the last great experiment in promoting human happiness.” Through nearly two and a half centuries it has been tested by every generation, sometimes more than others, though one would be hard-pressed to find too many threats to our democracy greater than today. The Civil War, the Great Depression, Pearl Harbor and World War II — this current period will surely find its way to that list in testing this “Great Experiment.”

Following a year made frantic by chaos and existential angst, 2020 will be all about ways to inject control, calm and clarity into a world that can seem to be spinning out of control. In her annual report, Marian explores trends that will emerge or grow in the new year, from our obsession with physical touch and our love-hate relationships with our smart devices to our efforts to protect ourselves from dangers ranging from air pollution and traffic congestion to cybercriminals.

 Since 2003, HUNTER, one of the country’s leading food and beverage public relations and marketing communications agencies, has commissioned a study annually to identify the top food news stories according to the opinions of Americans. This annual study not only helps to identify which stories are capturing the most attention but also measures their impact and influence on consumers’ awareness, attitudes, behaviors and advocacy. The data is reviewed overall and by key demographics, including the age cohorts of Millennials/Gen Zs, Gen Xers and Baby Boomers/Matures.

In our third eBook, we provide a guidebook for foreign companies navigating the U.S. regulatory, legal and communications marketplace. With the help of the terrific insights from a number of lawyers and lobbyists quoted throughout and our own experiences representing so many countries and companies, we have come to see patterns between companies that succeed and expand and those that face significantly increased costs, time, civil and even criminal exposure.

The volume and speed of the 24-hour news cycle is a challenge for every organization, brand, and institution. Many communications professionals find it difficult to stay up to date with the headlines, let alone the never-ending news stream.

The press release remains an effective tool to distribute news and start conversations – but simply issuing a release does not mean you have engaged your target audience or successfully communicated your message.

Today’s consumers spend nearly one-third of their day engaging with digital content, and their attention has become a precious commodity. Their search habits and preferences continue to change, as do ways to share with others.

In times of crisis, a slow, ineffective response spells disaster for a company’s stock price. But what matters more – speed or quality of response?

It took half a year and dozens of interviews with former prosecutors, defense lawyers, the falsely accused, and those who served time and resulted in two series in Forbes and the Corporate Counsel Business Journal. It is soon to be the source of multiple broadcasts and another comprehensive piece in a board magazine.

Understanding how your work impacts business goals is the key to success in PR measurement and analysis. This impact, known as PR attribution, is vital to communicators’ role as a strategic partner in business.

In this guide, get a blueprint for sharing creative photos and videos that will grab attention from students, prospective students, parents and alumni.

In this guide, get tips to engage your followers with eye-catching visuals and maximize engagement on social media.

In the industry report, Engaging Your Audience with Visual Content, learn how marketers are navigating today’s growing demand for visual storytelling.

In this guide, learn how to share photos instantly and captivate your followers with timely visual content. Walk away with a list of equipment needed to execute a real-time photo workflow, plus tons of inspiration from other brands.

How can you avoid a public relations crisis? You can’t, and social media has just made it worse, where we both fear and desire virality.

Gone are the days when communicators can shy away from measurement. Taming the data wilderness yields improved campaigns, strong partnerships with the c-suite, and better business results. 

Many of us focus the majority of our time and energy on the creative aspects of content marketing. However, the results of being under-prepared can be disastrous.

As we close the books on 2018, we celebrate our partners and their generosity in sharing their wisdom and insight with us.